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Steve Jobs was born in San Francisco on 24 February 1955. A few years later, the family moved to Santa Clara County, south of the Bay Area, known as Silicon Valley. Here he grew up among engineers and met Stephen Wozniak, five years his senior. Woz joined a computer group called the Homebrew Computer Club, the true pioneers of personal computers. Woz learned fast and built his own computer. Steve became very interested and, recognizing his friend’s talent, persuaded Woz to start a company producing personal computers. Apple Computer was founded on 1 April 1976. In January the following year, Jobs convinced business angel and computer-revolution believer, Mike Markkula, to invest $250,000 in Apple. By 1980, at the age of 25 Steve Jobs, was worth over $200 million. In 1985, following internal tension with Apple CEO John Sculley, Jobs was effectively removed from all duties except chairman of the board and resigned and sold all his Apple shares except one. After various ventures with new systems such as NeXT and Pixar, his personal fortune increased to over $1.5 billion. By 1996, Apple’s Macintosh sales were suffering and the release of Microsoft’s Windows 1995 made them plummet even more. Apple's new CEO, Gil Amelio decided to acquire a new, modern operating system and chose NeXT’s NeXTSTEP system. Steve Jobs persuaded Amelio to buy the entire company and in December 1996, Steve Jobs was back at Apple. Massive losses in the first quarter of 1997 led to Jobs taking over as Apple’s CEO and with the introduction of the innovative iMac in May 1998 and further developments including the iBook in 1999, Apple was back on the scene. In 2000, Jobs developed the iMac DV for desktop video, but it flopped. Jobs then changed direction to concentrate on music and the iPod was born - with immediate success. This in turn led in 2003 to the iTunes Music Store, which sold a million songs in its first week. Further iPods were brought to the market in various forms and took 80% of MP3 player sales. Around this time Jobs had started developing touch-screen technology with the idea of producing a tablet. However, he realised that this would be ideal for a phone and this led to the birth of the iPhone – an iPod, phone and Internet link all in one. By now, although the Mac computer was still an “also ran”, Apple was the foremost digital device company. Then came apps and the App Store was opened in March 2008 The "There’s an app for that” TV campaign was launched and ran for two years. Apple was on a high but Steve Jobs had other concerns. In late 2003 he had been diagnosed with pancreatic cancer but refused surgery for around nine months while trying alternative diets and treatments. He finally agreed to have surgery in July 2004 and for five years seemed to be healthy. Unfortunately the cancer returned and he had a liver transplant in April 2009. Steve Jobs returned to Apple to develop his tablet project and the iPad was born followed by the iCloud. Jobs now realized that he had to put his affairs in order so that Apple could continue without him. He agreed with his executive board that his COO Tim Cook would be his successor. Steve Jobs died at home on 5 October 2011, surrounded by his family.